Moving from their suite in the Biomedical Research Building to a warehouse on Cedar Avenue provided an opportunity for the staff and directors at CWRU’s MediaVision to reinvent their workspace. MediaVision provides audio and video production services to the university. Faced with moving off campus into a cavernous warehouse space initially seemed impossible, but working with studioTECHNE a well crafted space suited to their needs was developed. Issues of no exterior view and concerns over image were quickly overcome by developing a bright color palette based on the colors found in their video test screens.
The main aesthetic interest was in open, multi-purpose space, with exposed utilities and cable tray. The design criteria, involves building a facility that meets the daily demands of live production and post production by utilizing the latest technology that can support a 24-hour operation with little maintenance.
The primary goal for the new studio is to be highly automated to utilize manpower efficiently, have high ceilings for studios, utilize the latest in digital technology, yet still support legacy formats, have an infrastructure to support satellite and microwave transmit and receive capability on site, and easily integrate with the university’s network infrastructure with fiber-optic connectivity. It will need to be accessible for equipment loading and unloading and have accommodations for satellite truck parking.