When in Doubt, Choose Black

Unlike our fictionalized counterparts, the average architect does not earn an exorbitant salary. We do, however, appreciate [and covet] beautiful objects and good design. Cost is always a problem; we’ve invested some time and here’s our work around.

Buy it in black. Paint it in black. Chose the black one. High gloss, matte black, sometimes something in between. Bottom line: Black.

Architects, really designers in general, know that there are many ways to manipulate the eye. Color, pattern, and proportion can make you think something is larger, smaller, and better than it really is. In an effort to evaluate the true form of the object, the authentic nature of the thing, the thingness of the thing if you’ll pardon some Heidegger, take away the trappings and look at it in black. Your favorite architect will own black t-shirts, black cars, black notebooks, black dishes, certainly black framed eyeglasses, black bags, and infinite black pens. 

Now don’t go too far. Actually, do - because it’s mega cool: consider Vantablack. This chemical substance made of vertically aligned carbon nanotube arrays prevents you from determining contours, edges, and form. We digress… and as per usual, into very expensive territory. 

Bringing the conversation back to what is attainable for mere mortals, there is an even better reason to choose to live in a monochromatic world: things look more expensive in black. Black smooths out the disparity between expensive and inexpensive. In a world where you can’t afford everything you’d like to own, spend your money wisely. Choose black. 


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Photo Credit Wedge + Lever Upton MMXV Campaign